Program Overview

Unlocking the potential of women entrepreneurs remains a crucial challenge of our time. That is why Facebook launched #SheMeansBusiness in 2016, as its long-term commitment to women’s economic empowerment.

The program supports women-owned enterprises to enter the digital economy, through skills training and business inspiration.

Globally, #SheMeansBusiness and its strong network of community partners have trained one million women across 38 markets.

In 2020, in response to the COVID-19 crisis, Facebook’s SheMeansBusiness expanded its scope and added training on business resiliency through financial education. The aim is to help women face the economic impacts of the pandemic and navigate their businesses out of the crisis.

A Word From Sheryl Sandberg
And Our Women Entrepreneurs From Around The Globe

A message from Sheryl Sandberg
and our Partners

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Our Women Entrepreneurs
from Around the Globe

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Testimonials

The Global Journey of SheMeansBusiness

Follow the Global Milestones and Growth of SheMeansBusiness

  • 2016
     
  • 2017
     
  • 2018
     
  • 2019
     
  • 2020
     

Click on the year to follow the journey

2016

Prioritizing Women’s Economic Empowerment

Facebook launches SheMeansBusiness in Asia Pacific, as the company’s long-term commitment to women’s economic empowerment.

Asia Pacific

Program launched in Hongkong, Indonesia, India, Japan, Philippines, Singapore, South Korea and Taiwan.

Latin America

Program launched in Argentina.

2017

Partnering to Grow And Reach More Women

The program has a massive expansion in Asia and continues to grow in Latin America.

Sheryl Sandberg was invited at the APEC CEO Summit in Danang by the Vietnam Prime Minister H.E. Nguyen Xuan Phuc.

SheMeansBusiness is recognized in Indonesia as an initiative that supports young and female entrepreneurs.

Asia Pacific

Program launched in Bangladesh and Vietnam..

Sheryl Sandberg was invited at the APEC CEO Summit in Danang by the Vietnam Prime Minister H.E. Nguyen Xuan Phuc.

Vietnam Women Economic Council (VWEC), the host of APEC Women Business Summit side event in Hue dedicated the event to #SheMeansBusiness.

#SheMeansBusiness was awareded by Mayor of Surabaya, Indonesia as supporter for SMB development for youth and women entrepreneurs.

Latin America

Program launched in Mexico and Colombia.

2018

Bringing the Program to Women across All Continents

SheMeansBusiness is now a global program. It grows to Europe, the Middle East, South Asia and Africa, and joins a key multilateral initiative in Latin America.

Asia Pacific

Program launched in Nepal, Pakistan, Sri Lanka.

Europe, the Middle East, Africa

Program launched in Egypt, Ireland, UK, UAE, Italy, Turkey.

Latin America

Facebook joined ConnectAmericas and the Inter-American Development Bank’s #100kChallenge at the Summit of the Americas to train 100,000 women entrepreneurs in Latin America by 2021.

Sub-Saharan Africa

Program launched in Nigeria.

2019

Inspiring More Women through Success Stories

SheMeansBusiness is invited to showcase success stories from Asia and Latin America in the Asia Pacific Economic Cooperation forum in Chile. The Ministry of Women and Gender Equity of Chile endorses SheMeansBusiness and its efforts to promote women’s economic empowerment.

The program keeps expanding to new countries in Latin America, Europe and Africa and joins a key multilateral initiative in Africa.

Asia Pacific

Program launched in Cambodia.

Europe, the Middle East, Africa

Program launched in France and Kingdom of Saudi Arabia.

Latin America

Program launched in Chile and Peru.

SheMeansBusiness invited to the Asia Pacific Cooperation (APEC) forum in Chile.

Sub-Saharan Africa

Program launched in South Africa.

Facebook joined the African Union 1M by 2021 initiative.

2020

Expanding the Program to Support Inclusive Recovery

SheMeansBusiness expands its scope to support COVID-19 inclusive recovery efforts, by including business resiliency and financial management tools, in addition to its digital skills training. The new component is quickly adopted in 6 countries: Indonesia, Philippines, Mexico, Brazil, Argentina & Colombia.

The program announces it has trained 1 million women across 38 markets at the United Nation’s General Assembly.

The program shifts to a virtual-only environment, considering confinement measures across the globe, through local co-design efforts with its community partners.

Launched the first SheMeansBusiness book in celebration of National Women’s Month in South Africa, entitled Inspiring #Changemakers.

Asia Pacific

Launched the Business Resiliency through Financial Education component of SheMeansBusiness in Indonesia and Philippines.

Latin America

Launch of Business Resiliency through Financial Education component of SheMeansBusiness in Mexico, Colombia, Argentina and Brazil.

Sub-Saharan Africa

Launched the first SheMeansBusiness book in celebration of National Women’s Month in South Africa. The book, titled Inspiring #Changemakers featured inspiring stories from 13 trailblazing women who are leading the way in business and their communities.

Digital Marketing Training

Global research shows that when women entrepreneurs succeed, economies do better. Studies carried out by the Global Entrepreneurship Monitor, OECD, World Bank and International Finance Corporation in conjunction with McKinsey reinforce the point that harnessing the economic potential of women can release substantial economic potential.

 

Facebook, Instagram and WhatsApp have been used by businesses around the world to connect with their customers in these trying times, and they have also worked as equalizers for many gender barriers in the physical world.

 

○ For instance, a female entrepreneur can now start a business by only opening a Facebook Page, instead of needing capital to open a physical store.

 

Most women who are economically challenged are not digitally savvy. While digital platforms offer an opportunity to create a level playing field, lack of digital skills is a big obstacle. Through Facebook’s digital marketing training (in addition to ad credits) Facebook intends to help these women to overcome this obstacle and give their businesses a head start.

Learning Modules

Seven basic modules to help entrepreneurs with digital marketing

  • Digital Marketing
  • Creating Your Facebook Business Page
  • Content Rules & Best Practices
  • Creating Content & Effective Engagement Policy
  • Managing Your Page
  • Understanding Facebook Page Insights
  • Getting Started with Instagram

Digital Marketing

An introduction to the importance of digital marketing and key things to define when creating a page, thinking about posts and driving customer engagement. This includes business objectives, target audience, your story, business personality and so on.

Creating Your Facebook Business Page

A step by step guide on creating a Facebook for Business Page. In this session the learner can follow along & create a page while the facilitator walks them through each step.

Content Rules & Best Practices

The module focuses on the principles/rules of creating great content; target audience, the rules of text, and what makes great visuals. It also covers how Instagram and Facebook differ.

Creating Content & Effective Engagement Strategies

Practical application of applying the Content Rules theory and using tools and apps available. In this session the learner will create engaging content using Layout, Messenger, Shop, Offers, Groups, Boomerang, Hyperlapse, Live and Events. In this session the learner can try all the apps as the facilitator explains the benefits and how to use each of the tools.

Managing Your Page

This module focuses on how to manage your page on a day to day basis using your mobile phone or laptop. It covers the Pages Manager App, posting content, planning & scheduling posts, messages & messenger, and some basics on Insight and how to tell what is working and what’s not.

Understanding Facebook Page Insights

This module helps Facebook for Business users understand their Page Insights data. How to use the data to adjust customer engagements, posts to drive more interaction and impact.

Getting Started with Instagram

Creating an Instagram for Business account. What is the difference between Instagram and Facebook for Business? Why imagery matters and how to use creativity to connect with your customers.

Launch Of Digital Marketing Across The Globe

  • 2016
     
  • 2017
     
  • 2018
     
  • 2019
     

Business Resiliency Training

Business Resiliency through Financial Education

#SheMeansBusiness

In addition to digital marketing training, the program aims to equip women with knowledge on how to develop their own business and financial plans to access financial support from governments and financial services providers alike.

 

In 2020, SheMeansBusiness expanded its scope to support COVID-19 inclusive recovery efforts, by including business resiliency through financial education, which is a critical tool for women entrepreneurs in these challenging times.

 

○ Launched in six countries in 2020: Colombia, Indonesia, the Philippines, Mexico, Argentina, and Brazil. Will be launching in Pakistan, Vietnam, Nigeria, Senegal and South Africa in 2021.

 

The pilot training program implemented a co-design process with community partners to guarantee its local value before implementing the program.

 

Given the COVID-19 situation, the program innovated and shifted to an online/virtual-only environment.

 

The program also invested in research in order to create and share evidence around gender-sensitive policies and programs that can help unlock women’s entrepreneurial potential.

Business Resiliency Learning Capsules

Start your journey with these quick and simple learning capsules designed

to help you boost your business financial management skills.

Program Presentation

Getting Familiar with Financial Language
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Own Your Daily Operations

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Getting Familiar with Financial Language

Own Your
Daily
Operations

Generate Positive Cash Flows

Understand Your Business Performance

Measure Your Business
Growth

Achieve Your Business
Goals

Set Your
Prices
Right

Understand
Your
Costs

Set up a
Business
Plan

Finance
Your
Business

Understanding
Financial
Products

Understand
Digital Financial
Services

Story –
Ana’s
Cakes

Story –
Rita’s
Scarves

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