Read the stories of our inspiring SheMeansBusiness entrepreneurs
and how they are growing their businesses digitally, from all over the world.

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Combining traditional medical cures with modern practices.

Cinci Leung
Hong Kong

Her products helped her customers meet their wellness goals.

Her natural skincare business uses scientifically proven formulas to combat skin sensitivity.

I am Cinci Leung, founder of CheckCheckCin and a practitioner of Traditional Chinese Medicine (TCM). I first thought of creating my brand when I saw that my patients were unable to stick to their wellness goals due to their hectic lifestyles. Traditional Chinese medicines are unappetizing. Most people are hence reluctant to consume them. CheckCheckCin was born with the idea to combine TCM’s preventive healthcare ideology with a modern, patient-oriented approach. CheckCheckCin manufactures herbal soups and rice water products that can be consumed on-the-go. We also create bite-sized, health related content on our mobile app and social media channels.

#SheMeansBusiness connected her with like-minded women entrepreneurs in Hong Kong.

#SheMeansBusiness connected her with like-minded women entrepreneurs in Hong Kong.

Our products aim to meet the nutritional requirements of customers that were previously unfulfilled. We provide our customers with easy ways to cultivate a healthy lifestyle. Making a difference in other people’s lives mattered a lot to me. The #SheMeansBusiness initiative by Facebook gave me the perfect platform to connect with like-minded women entrepreneurs in Hong Kong. CheckCheckCin’s business has expanded to 6 branches with over 50 employees. We have a community that is 260,000 and 135,000 members strong on Facebook and Instagram respectively. Thanks to the powerful combination of Facebook’s business tools and our business strategy of ‘Make Healthy Living Accessible’, these numbers keep growing.

CheckCheckCin aims to promote healthy living in the community.

CheckCheckCin aims to promote healthy living in the community.

We have provided the sick with a holistic approach to aid their recovery. Motivated by our success on digital platforms, CheckCheckCin aims to continue its mission of promoting natural and healthy living in the community.

Combating skincare woes with the power of nature.

Vriko Kwok
Hong Kong

Her natural skincare business used scientifically proven formulas to combat skin sensitivity.

Her natural skincare business uses scientifically proven formulas to combat skin sensitivity.

I am Vriko Kwok. My partner and I founded Herbs’Oil, a new generation skincare company, in 2016. We were looking for skincare products that simultaneously helped maintain healthy and sensitive skin. This led us to discovering the potential of Hawaiian botanicals in tackling these matters. We realised that a holistic approach to healthy skin, combined with using ingredients that have been scientifically proven to work, would show visible results. Our products help protect and restore the skin, rendering it a beautiful glow!

She generated a big buzz around her brand by using digital platforms.

#SheMeansBusiness connected her with like-minded women entrepreneurs in Hong Kong.

Our mission is to cultivate a community that believes in the power of Hawaiian botanicals and the spirit of Aloha, which refers to the coordination of the mind and heart within each person. To promote this, we turned to Facebook. Like any new brand, the biggest challenge we faced was to generate a buzz around the brand. Creating our own Facebook page and a private Facebook group was the first step. Good content served in a private group helped us come across as authentic and made people feel more comfortable about interaction. We could gauge our customers’ needs and serve them better. We have over 7600 engaged members in our private group. The private Facebook group was a cost-effective platform for promoting our products on a more personal level. Facebook also gave us insights to create content. We studied trends so that we could produce relevant content that mattered. This strategy has brought over a 1,000,000 views to our videos.

She hopes to grow her loyal customer base further in the future.

CheckCheckCin aims to promote healthy living in the community.

Facebook has helped Herbs’Oil in creating a more intimate relationship with our customers. Customers who feel connected to us are always more loyal. We are proud to have served over 12,000 customers since our inception. We hope this number only grows in the future.

Choosing newer marketing platforms to sell more hand-crafted bags.

Parvesh, Indha
India

Indha was founded to empower underprivileged children and women.

My name is Parvesh. I am from a small village in Haryana called Bajghera. I work as one of the artisans at Indha. This company was founded in 1996, when the NGO ‘Literacy India’ was established. Its objective was to empower underprivileged children and women and make them self-sufficient.

She never thought her products could sell in other countries. But Facebook made it happen.

I am not very educated as I failed and dropped out of school. But, I wanted my children to have a better education than I did. So, I started working at Indha. In the beginning, we were only 5 women. We made bags but they were not very well made. We wanted to sell them but lacked money to open a shop. That was when we decided to sell online. We created our own Facebook page. We clicked pictures of our products and uploaded them on it. Taking all costs into consideration, we priced all items accordingly. Gradually, our sales started picking up. Initially, we got only 10 to 20 orders. But soon, we got 500 to 1000 new orders per month. We never thought our products could sell internationally. Facebook and the support of our partner, Josh Talks, made it possible. People reached out to tell us that they liked our work. Our embroidery and designs received a lot of appreciation.

She is very happy to be able to make goods that are loved by a global market.

From starting out as a very small workforce of 5, today we are a group of 300 women at Indha. We all work together and we feel proud of ourselves for having an international market for our products. We are very happy.

Crafting bags to fund visually-impaired children’s education.

Nirmala Sainath Habka
Gadchiroli, Maharashtra

She wanted her visually-impaired children to have the best schooling possible.

I am Nirmala Sainath Habka. I come from Koyenguda village in Maharashtra. I work at Devrai Art Village. This is a non-profit initiative to connect with nature and celebrate creativity. Like me, there are 40 other Adivasi craftsmen and artists from the naxalite affected areas of Gadchiroli and Chattisgarh who find livelihood and a refuge in Panchgani. Initially, I started by making small jewelry from iron, brass, stone, wood, bamboo and fabric. I used to make some pebble handicrafts, too. Soon after, I started making handicrafts that were both bigger in size and better-looking. My husband and I dreamed of providing our 2 visually-impaired children with the best of schooling. To make this possible, we decided to sell our handicrafts on Facebook.

People from far and wide were able to order her pieces through Facebook.

When I started selling online, our business took off! Our pieces got a wider audience and so, we got many orders. Some people ordered 10 to 11 pieces and some ordered 20. This made us very happy. We worked hard and fast to deliver to our customers quickly. While initially there were only 3 to 4 artisans at Devrai Art Village, more and more artisans joined us as the workload increased.

Because of her work, she could afford providing her kids with better education.

We made enough money at Devrai Art Village to fulfil our dreams for our children. We were able to send them to a school that looks after their needs and nurtures their talents. Our kids are very happy and so are we!

Helping potters revive an art form through an eco-friendly production process.

Shashi Bagchi
Bangalore, India

She wished to positively impact the environment and the lives of others.

I am Shashi Bagchi and I co-founded Maati with my husband Anin Bagchi in 2006. I sought ways in which I could positively impact the environment and the lives of others. I turned to terracotta because it was a dying art. It pained me to see that few people were buying from potters. I started my own business in an attempt to revive this industry and maintain the livelihood of these craftsmen.

She looked into the creative aspects of the business whereas her husband brought in his commercial business expertise.

I looked into the production aspect of our unique terracotta planters and artefacts. My husband brought in his commercial business expertise. As a team, we worked hard and tried selling as many items as we could. Better understanding of digital marketing tools helped us sell more products. Once we started selling online, we realised it wasn’t as difficult as we thought it would be. You just had to take a picture of the products and upload it. There was ample guidance available online on how we could market it further.

Her clients like that they were a part of an environmentally-friendly production process.

As Maati grew, we started getting orders from all over India. Many of these were specifically from Punjab and New Delhi. Our posts would receive at least 3000 views. People met us and exclaimed, “Oh, Maati? We follow it on Facebook!” My clients, both newer and old ones expressed that they were pleased they were contributing to the environment. I was glad that our products were reaching so many people and interest in terracotta was reviving. This meant that the potters I worked with got their due credit. I will strive towards increasing the number of craftsmen who benefit from the online sale of products through Maati.

Taking business online to empower other women.

Pabiben Rabari
Kachchh, Gujarat

Even though people liked her work, she did not have a lot of money to take her business forward.

I am Pabiben Rabari, founder of Pabiben. My father passed away when I was 5 years old. My mother kept me in school for only a few years after that. I have studied till 4th grade, despite wanting to study more. It was after I got married that I was encouraged to follow my passion and talent. My husband encouraged me to stitch bags and sell them. The first things I ever made were 3 to 4 different kinds of bags.

The picture that she posted of her products got a lot of appreciation on social media.

My husband’s support gave me the will to start my business. However, in the beginning, I did not have a lot of money to take my business forward. That is when I took the help of Facebook and the #SheMeansBusiness program. When we uploaded pictures of our products online, a lot of people posted comments of appreciation. Mustering whatever little English I knew, I replied back to them. People from all over the world saw our products online and placed orders. When I was younger, I used to fill water from the well for a living, for a single Indian rupee. I used to make 41.19 USD a month. After taking my stitching business online, my turnover grew to be 27,461 USD a year!

She hopes that her fellow sisters stand on their own feet like her.

Today, people from all over the world come to buy the 60 to 70 kinds of products that my company makes. More than 50 women work with me to put these products together. I see providing them with a source of livelihood as an achievement. I have one message to give my fellow sisters. I want to tell them to work hard, use the internet for their business and to stand on their own feet!

Mothers helping each other in a trusted online community.

Tamanna Dhamija
New Delhi, India

She realised that serving other mothers is her calling. She started to build a personalised and trusted community for mothers.

I, Tamanna, became a mother in 2014. My child refused to take the bottle. I read many books and articles to find a solution. What finally came to my rescue and helped me were suggestions from other mothers. I was based outside of my home-country when this transpired. Realising that serving other mothers was my calling, I moved back to India. I immediately began work on building a personalised and trusted community to help mothers with parenting information.

Her company delivered ample parenting content to mothers about home remedies, nutrition, employment and emotional well-being.

Our outreach endeavours began with a page on Facebook. We created ample parenting content on this platform. Mothers could now talk to each other and get information about home remedies, nutrition, employment and emotional well-being very easily.

Only a couple of years after starting this endeavour, she had reached over 8 million mothers.

We started with an idea which I got because of my own problem. Only a couple of years after starting, more than 2,00,000 mothers had already connected to each other through Facebook Groups. 8 million mothers had read and implemented our content every month in their day to day lives by that point. Many mothers have found employment through this effort. Our mission is to make this mother-community stronger and potentially global!

Helping companies succeed through design and branding.

Anastasya Citra
Medan, Indonesia

I was 30 years old when I gravitated towards Software Designs. Tutorials on the internet helped me hone my skill.

I’m Anastasya Citra, the founder of TACI Design. I didn’t always work in this field. I was 30 years old when I developed a new hobby of (and a great love for) design using software. The internet helped me hone my skill. Social media also gave me a platform to showcase my art to friends. I started slowly accepting various jobs. I founded TACI Design in 2016 as a Business Development and Design Consultant.

She helped companies with all aspects of branding such as cover logos, social media and packaging.

The jobs that came in at the start involved tasks like logo and banner creation. It was only when I united design and branding that the scope of my work expanded. Many companies sought this combination to grow their own business. TACI Design helped such clients with guided and astute brand visualization. We would cover logos, social media, packaging and all aspects that could support their company branding.

Her company has been growing thanks to testimonials from clients and a good social media portfolio.

In marketing TACI Design, social media remains the main strategy. We have been growing rapidly thanks to testimonials from our clients. A good social media portfolio has opened opportunities for international projects. These have been coming in through Instagram. We’re always amazed by the power of social media and the doors that it can open.

Celebrating iconic cultural features through T-shirt designs.

Dian Jimmy
East Nusa Tenggara, Indonesia

The designs on her T-Shirts celebrate iconic cultural features of her region.

I started Kios Kaos Kupang in 2012. The designs of my T-Shirts are unique as they celebrate and elevate the iconic cultural features of this region. My intention was to make extremely fun T-Shirts made from good-quality fabric.

She realised that tourists in her region were her biggest audience and employed strategies to increase her brand’s awareness among them.]

I identified tourists as the biggest buyers of my T-Shirts and employed digital marketing strategies to grow the business. I used social media to update them about my products, interact with customers and hold online competitions to increase brand awareness with potential foreign buyers. This grabbed many eyeballs and proved to be a fruitful business move.

She wishes to work with more designers so that she can grow tourism in her region.

I want to play an active role in increasing tourism in this region. I know that using online platforms further to my advantage could help, as well as working with new and more designers.

Making Moringa-based products to support local farmers.

Meybi Agnesya Lomanledo
East Nusa Tenggara, Indonesia

She founded the company to help Moringa farmers earn better.

I’m Meybi Agnesya Lomanledo, the founder of Timor Moringa. I founded the company in 2018 when I noticed a problem experienced by Moringa farmers in the East Nusa Tenggara region. The selling price of Moringa leaves was too low, despite the various benefits it offered.

She knew she needed to be creative, so she started making Moringa-infused products like tea and chocolate.

I knew that I would need a creative solution to tackle this issue. I decided to make an innovation of Moringa-based food products. We started making Moringa-infused tea, chocolate and more products. I did not have adequate manpower at the beginning. I managed to start selling the products internationally by pulling together all the resources I had.  I started using social media for business as I wanted to reach a wide audience. This aided my goal of doing justice to the efforts of these local farmers.

Moringa from her region has earned a #2 rank worldwide.

Since the start of the company, we have used only 100% Organic Moringa Leaves from East Nusa Tenggara. We strive towards achieving a certain level of finesse in our products. Today, Moringa from our region has been ranked #2 worldwide. I am determined to keep developing the business and help this community to the best of my abilities.

Securing daughters’ future through a clothing business.

Nadia Qamar Ali
Karachi, Pakistan

She started her clothing line to provide a comfortable life for her 3 daughters.

I am Nadia Qamar Ali, the founder of Ajia Collection. I started my clothing line to provide a comfortable life for my 3 daughters, who are the real source of my happiness. This is the story of how I, a simple lady who was not technologically savvy, gathered enough courage to do something about my situation and run a successful business online.

She purchased a smart phone from her savings and used it to take Ajia Collections online.

To secure a future for my daughters, I had 2 options before me- either teaching or stitching. I chose to teach at first, even though I had a household to manage. However, it did not work out as the pay I received was insufficient. I chose to quit and turned to stitching instead. I worked on the sewing machine gifted to me by my mother. To help my craft get better, I used to purchase some materials from a flea market and stitch frocks for babies. I took on some work from friends and family. My work received appreciation and on someone’s suggestion, I chose to sell the clothes on buying and selling groups on Facebook. The next challenge before me was showcasing my products attractively. I could not afford to get a professional shoot done. Hence, I purchased a smartphone from my savings and kicked off Ajia Collections. With the help of Femprow, I successfully learnt digital marketing, created my own ads and attracted customers for my products.

She attributes her success to the digital skills she learnt.

To grow my business further, I enrolled for the #SheMeansBusiness training. There, I learnt about Instagram’s ‘3 second rule’, which pushed me to design my posts in a way that they got attention within 3 seconds. I truly attribute my success to the digital skills that I learnt.

Taking business of wooden crafts online to increase orders and sales.

Bushra Shahid
Karachi, Pakistan

She founded BeesCraftland out of her passion for arts and craft as a student.

I, Bushra Shahid, have been interested in arts and craft since I was a student. I made a Facebook page in 2018 to showcase my wooden craft work, called BeesCraftland. My inspiration for this page at that time came from some other pages that made similar products. I would get some appreciation for my work, but I wouldn’t earn much. My family members worried that I was wasting my time.

The #SheMeansBusiness program taught her to utilise social media platforms better. Her sales grew and she could manage her time effectively.

Attending the #SheMeansBusiness training program helped my business. I learnt to use social platforms better to increase my sales. I tailored my posts on WhatsApp business, Instagram and Facebook since each platform was different, and catered to a different audience. Page Insights taught me to get maximum engagement by learning what was the best time to post. I paid particular attention to the first 3 seconds of all my videos, added a human element to my photography and took advantage of the scheduling posts option. This helped me to manage my time better.

She hired 3 women to help her manage her page. She is now motivated to empower even more women.

I realised that one “behind-the-scenes” video received great engagement. Orders started pouring in organically after that post. I decided to expand my team to ensure that such posts kept getting made. I hired 3 women to manage the page while I dealt with customers. We registered robust sales after this expansion. I look forward to achieving more milestones, while empowering other women. The #SheMeansBusiness training helped immensely to scale up my business.

Using online marketing to survive COVID-19’s impact on the hospitality industry.

Saira Jahan
Gojal, Pakistan

Her family runs a beautiful resort in the Hunza mountain region.

I am Saira Jahan. I run Moksha Resorts, located in the picturesque Hunza mountain region, with my family. Moksha Resorts is a child and pet friendly space that can be rented by families for leisure or business. The safe and comfortable environment provided by our resort helps our guests unwind. Our resort has a special restaurant area and we provide room service, too. They love the scenic backdrops of the Hunza mountains. We arrange for our guests to take a tour of the various attractions between Karimabad Market and Khunjeraab Pass.

Using online marketing to survive COVID-19’s impact on the hospitality industry.

During the COVID-19 pandemic, the hospitality sector across Pakistan had to shut down. To ensure that our business did not get affected as badly, we enrolled in digital marketing training programs with the support of our partner, USAID SMEA. We learnt a lot about social media for business during the training.

Digital marketing tools saved her business during the COVID-19 pandemic.

We have a lot of gratitude for #SheMeansBusiness. Thanks to the training we received, our business could survive the pandemic. Moksha Resorts can continue being a place for all to relax and enjoy nature.

Using digital marketing skills to deliver traditional, home-cooked breakfast.

Nida Jaffery
Lahore, Pakistan

Her company delivers home-cooked traditional breakfast dishes to liven up people’s mornings.

I am Nida Jaffery, a food-loving Lahori. Nationwide, Lahoris are known to enjoy traditional meals. I founded Nashtay Walay in 2018 to deliver home-cooked breakfast to Lahoris. Our offering included delicacies like Murgh Channay, Nihari, Paye, Qeema and various styles of Parathay.

The COVID-19 pandemic caused restaurants to shut. But she managed to reach new customers through digital marketing.

I participated in USAID SMEA’s online training in collaboration with #SheMeansBusiness. Learnings from this program helped improve my business immensely! I could reach existing and new customers during the COVID-19 pandemic when the restaurants were shut down. I attribute my business staying afloat during these tough times to the digital marketing tools that I had newly learned to apply.

In 2021, she was named as one of the “101 Incredible Women CEOs of Pakistan”.

My resume is a mixed bag of experiences ranging from an administrator to working at a photography studio. I branched out into the food industry and started Nashtay Walay because of my love for traditional cuisine. But soon after the company was founded, the COVID-19 pandemic hit. This was definitely a cause of worry. But, with quality service, business acumen and the application of new online marketing tools, we pushed through. In 2021, I was named one of the “101 Incredible Women CEOs of Pakistan”. The dream is to achieve more milestones as the company grows. All this, while having a stomach filled with heart-warming treats!

Creating the first tailoring boutique run solely by women.

Sher Bano
Rahim Yar Khan, Pakistan

Sherry’s Stitching was the first tailoring outlet in Rahim Yar Khan run by women.

I am Sher Bano, the founder of Sherry’s Stitching. Our town, Rahim Yar Khan, did not have a lot of work opportunities for women. I wanted to have a source of livelihood of my own. Hence, I decided to open a fashion boutique. We sell a lot of beautiful, custom-made dresses. Sherry’s Stitching was the first tailoring outlet in our town that was run only by women. This puts our female customers at ease when they have to be measured for their order.

The #SheMeansBusiness training helped in doubling her monthly earnings.

I wished to support my family financially. I realised that to make this possible, I needed to have a sound education. Hence, I finished a diploma course in Vocational Teaching Development from the Technical Education & Vocational Training Authority (TEVTA), Rahim Yar Khan. Post that, I decided to open Sherry’s Stitching. As a woman, it was difficult for me to travel. It was not feasible for me to open new stores in other cities. That’s when I got the opportunity to attend a #SheMeansBusiness program organised by TEVTA in collaboration with Facebook. After the program, I decided to promote Sherry’s Stitching online. I created a Facebook Business page for my store. I applied all that I had learnt during my training to the page. The results were excellent. My monthly earnings had doubled.

She wishes to expand her business to new cities through ecommerce.

Digital Marketing Training provided me with the knowledge I needed. I now knew how to create a presence for my store on other social media platforms. I could earn more and lead a better life. Now, I wish to expand Sherry’s Stitching’s business to newer cities. I plan on sticking to ecommerce to help me with this.

Supporting local farmers by making high quality chocolate.

Catherine V. Taleon
Iloilo, Philippines

She wanted to produce high quality chocolate with local produce and support farmers.

My name is Catherine V. Taleon. I started Balai Tablea in Iloilo, Philippines. I wanted to support the local cacao farmers and produce high quality chocolates. Balai Tablea was initially a side project, and I was just a one-woman team running the show. I started with only a small investment. I didn’t even have a proper support network. But I learnt business skills along the way, and built vital networks. Today, we are a well established business. .